Automate your donor outreach and engagement efforts
Giving habits are changing, with donors preferring personalized engagement over mass request. The challenge lies in creating relevant, useful, and current content to keep your donor pool happy. Automation goes long way in helping you achieve this—nurture and engage your potential and current donors with highly personalized content, and win more happy hearts.
Set up workflows for enhanced targeting and personalization. Interacting with your donors regularly can build trust and organizational recognition. With workflows, you can segment your mailing list and custom groups based on the information you have about your donors and engage them by sending content that is pertinent to them.